Travelling is one of life’s many pleasures. Planning travel can be exhausting and overwhelming altogether, but as LGBTQ+ identifying people, there are more things to consider.
LGBTQ+ Travel Companies have made it their business to create spaces where travelers of every orientation and identity type can experience amazing adventures and be their authentic selves.
Until the time this world becomes an accepting place, it’s best to have some tips in mind when traveling with your partner or family.
Where and how to reach your audience
One of the ways to reach the LGBTQ+ community is definitely social media since it can significantly lower the marketing cost per booking, but don’t expect to easily find your customers. First of all do some research, note where active gay social media users are posting, and then just simply follow their lead. Good way to promote yourself among LGBTQ+ community as a friendly holiday destination, is to join in and follow posts on related Facebook groups.
Build a digital identity
The way you present your business to your clients is one of the key points. The business idea that you have might be great, but if your marketing and online presence is weak, there is really not a lot of chance to succeed.
Create a website that will contain all the necessary information about your business as well as the destinations you offer. Make your online presence unique. Carefully organize your workforce. Organize the people around you in the best possible way, so that the communication between your agency and your customers is flawless. And in order to learn more about and improve your organization and management skills, you can use a website like this to help you put your organization on a higher level.
Pick A Vibe
This part is actually really fun, since you will have to choose what type of vacation you would like to promote. Art museums and food tours or straight up chilling on the beach with endless margaritas? But have in mind one thing, LGBTQ+ travel spans from different destinations and travel styles, and ultimately it’s about travel experiences that make LGBTQ+ people feel safe and welcome.
Diversify your advertising campaigns
Most advisers that target the LGBTQ+ consumers tend to make the same mistake, and not recognize the diversity of this community. Diversify your advertising campaigns by including different ages, ethnicities and genders. When targeting your consumers try not to forget anyone.
Offer LGBTQ+ travel packages
Different LGBTQ+ events can be good key motivators around which you will centre your travels. Offering packages that include certain discounts or offering packages where events like Pride will be the centre of attention, could be the jackpot.
According to recent reports, a lot of LGBTQ+ community members go for the option of celebrating their honeymoon at nice destinations, so offering honeymoon packages could be another good starting point.
LGBTQ+ Travel companies for Inclusive tourism
There are many LGBTQ+ travel companies whose main goal is to make the industry a more equal place. Companies like GLOW Yoga Retreats, that offer unforgettable yoga experiences at unique destinations around the world, like Bali, Morocco, Peru, and more. Or a company like Let’s Cruise Away where the owner and his crew personally host every cruise and trip organized. And many many more out there who can help you create and shape your own offer and style as a LGBTQ+ travel agency.
It could be considered as a bold thing to organize trips like these and to run a company that centers around LGBTQ+ community, but the most important thing is that everyone deserves to travel freely and receive acceptance no matter where they go or who they love.
Peter Minkoff is a gay travel and lifestyle writer. Besides writing, he worked as a travel journalist for many publications in Australia and the UK. Follow Peter on Facebook and Twitter for more tips.
Peter Minkoff ist ein schwuler Reise- und Lifestyle-Autor. Er arbeitete als Reisejournalist für viele Publikationen in Australien und Großbritannien. Folge Peter auf Facebook und Twitter für weitere Tipps.